Tranemo Textil AB is a company organized under the laws of Sweden with company registration number 556033-9946 and registered head office at Fabriksgatan 2, 514 34 Tranemo, Sweden (hereafter "Tranemo"). Whenever Tranemo processes personal data, we are committed to comply with applicable data protection legislation, including the General Data Protection Regulation (the "GDPR"). The personal data will reflect your role as a representative or contact person for the organization you work for.
PERSONAL DATA THAT TRANEMO PROCESSES
Tranemo will process personal data provided by you to Tranemo as well as personal data that Tranemo collects from you.
PERSONAL DATA PROVIDED BY YOU
When interacting with Tranemo, you may provide us with following data:
- Contact data, such as your name, title or role, postal address, email address, telephone number and status of your relationship with Tranemo.
- Order data, such as your order of products, your size and other measurements, and purchase history.
- Communication data, such as when you contact our customer support or otherwise communicate with Tranemo.
- Marketing data, such as your marketing preferences and data relating to events, competitions or projects you have participated in.
PERSONAL DATA COLLECTED ABOUT YOU
Tranemo may collect personal data about you when you interact with Tranemo's web- and social media sites and from public registers:
- Technical data, such as type of web browser and IP address.
- Usage data, such as location, time of visit, clicks and navigation.
- Preference data, such as information about which products, services and activities that you have indicated an interest in.
PERSONAL DATA FROM THIRD PARTIES
Tranemo may also receive e-mails, public register of addresses or other information containing personal data about third parties and therefore process such personal data. If required, Tranemo will inform you as a third party of the processing separately.
PURPOSES AND LEGAL BASIS OF THE PROCESSING
These are the most important purposes of Tranemo's processing of your personal data as well as our legal basis for processing your data.
CONTRACTUAL OBLIGATIONS TOWARDS YOU OR YOUR ORGANIZATION
For this purpose Tranemo typically process Contact data, Order data and Communication data.
The legal basis for Tranemo's processing of this data is that the processing is necessary for the performance of our contract, to fulfil our business relationship or to take steps to enter into that contract.
MARKETING BY TRANEMO
For this purpose Tranemo will typically process Contact data, Marketing data and Preference data.
The legal basis for Tranemo's processing of this data is that the processing is necessary for fulfilment of Tranemo's legitimate interest to market Tranemo's products and services to you and the organization that you represent.
MARKET, CUSTOMER AND PRODUCT ANALYSIS
For this purpose Tranemo typically process Order data, Communication data, Marketing data, Technical data, Usage data and Preference data. The legal basis for Tranemo's processing of this data is that the processing is necessary for Tranemo to improve products, communication and business model in order to strengthen our position and business offer to the market.
ACCOUNTING AND TRACEABILITY
For this purpose Tranemo typically process Order data.
The legal basis for Tranemo's processing of personal data for accounting purposes is that it is necessary for Tranemo's fulfilment of our legal obligations under applicable accounting legislation.
FOR HOW LONG WILL TRANEMO PROCESS YOUR PERSONAL DATA?
Tranemo will store your personal data for as long as necessary for the processing related to the purposes and legal grounds described in this Policy. These are the criteria that we use to determine when we will delete your data:
- We retain personal data to the extent relevant to fulfil Tranemo's contractual obligations towards you or the organization you represent.
- We retain personal data for marketing purposes for a period of up to one year after we have received information that you no longer want to receive marketing communication from us.
- We retain personal data for as long as necessary for analytical purposes.
- We retain personal data to the extent required by law and regulations (accounting and traceability purposes).
TO WHOM DOES TRANEMO TRANSFER YOUR PERSONAL DATA?
Tranemo may also disclose your personal data in order to permit a merger, an acquisition or a sale of all or parts of Tranemo's assets.
Your personal data may be disclosed to authorities if required by law.
Your personal data may be disclosed to entities both within and outside of the EU and EEA. In case your personal data is transferred to an entity outside EU/EES Tranemo will take all necessary measures to ensure that your personal data continues to be protected, and we will also take all necessary steps to ensure that the transfer is made in accordance with what is set forth in law.
YOUR LEGAL RIGHTS
When Tranemo processes your personal data, you have certain rights under law. Please note that the exercise of these rights is subject to certain requirements and conditions set forth in law (mainly the GDPR).
RIGHT TO INFORMATION.
You have the right to obtain further information on our use of your personal data.
RIGHT OF ACCESS.
You have the right to receive a copy of your personal data.
RIGHT TO RECTIFICATION AND ERASURE.
You have the right to ask us to correct your personal data if it is incorrect or incomplete. You have the right to request the erasure of your personal data if we do no longer need them.
RIGHT TO OBJECT TO PROCESSING OF PERSONAL DATA.
You have the right to object to your personal data being processed for direct marketing purposes, including profiling analysis made for direct marketing purposes.
RIGHT TO RESTRICT PROCESSING OF PERSONAL DATA.
Under certain circumstances (set forth in the GDPR) you have the right to request the restriction of processing of your personal data.
RIGHT TO DATA PORTABILITY.
You have the right to obtain personal data that you have provided to us in a format that enables you to transfer that personal data to another organization. You may also have the right to request that personal data is transmitted directly from us to another controller, where technically feasible.
YOUR RIGHT TO FILE A COMPLAINT
WHAT ARE COOKIES?
Cookies are small text files that your browser installs on your computer and that enable the website to recognize you upon your visit. It consists of a unique number and can hence distinguish you from other visitors.
Cookies can directly enhance visitors' experience, e.g. by remembering the choice of specific settings, so that the information appearing on your screen during your next visit is tuned in to your preferences. On the basis of these aggregated data, the website can offer a more customer-oriented experience.
Cookies may also facilitate certain third-party applications, such as social media network connections, and hence allow you to use certain additional features, e.g. "like" something on Facebook, "tweet" something via Twitter, etc.
In addition, certain cookies provide statistical data about the use of the website such as Technical data, Usage data and Preference data.
You can find more information at www.allaboutcookies.org
WHAT KIND OF DATA IS GATHERED AND FOR WHAT PURPOSES?
Tranemo may collect statistical data for web statistics, including data collected by service providers such as Google Analytics (www.google.com/analytics/). This data is used for internal purposes, namely in order for Tranemo to study overall demographic data, behaviour and interests etc. It will allow Tranemo to better tailor the website and its applications to the various needs and wishes of its visitors.